Today’s consumers want faster, more consistent and more personalized experiences across channels and devices.
In today’s world, IT Businesses are looking for applications (Mobile First) that provide seamless experience to their customers across devices anytime, anywhere. The key ask is to provide a mobile first, digitally enabled Omni channel experience to their customers. To meet the new age customer’s expectations, the companies are investing heavily in technologies that will bring a new standard in customer experience.
In this context, SAP’s C/4 HANA, a 4th generation, in-memory suite will become handy to the companies to address the emerging business models. In the era of modern way of doing business, where lines and channels are getting blurred, more enemies are becoming frenemies and new start-ups are rewriting the rules of the businesses, SAP followed the same by acquiring market leading products like Hybris (commerce), Calliduscloud (Sales), Coresystems (Customer Service), Gigya (Customer Data) and regrouping the current hybris portfolio products in to a new age digital front office suite C/4HANA.